Innovation is an important element of this drive, Barnouin explained. This prompted Ecotone to ‘defy food standardisation’ by guaranteeing that two-thirds of its products are not based on these nine ‘over consumed’ global commodities. The quality of the nutrients is super poor,” we were told. Two-thirds of what we eat comes from nine crops. “Something that damages biodiversity is the way we eat. People understand what better food for them is better for nature.”Įcotone also believes its products themselves can be used as a tool to promote biodiversity. If you eat vegetable-based food instead of animal-based food, you stop contributing to deforestation… The loss of living species generated by pesticides in food and the fact that we have eaten too much animal-based food that contributes to deforestation are driving biodiversity loss. “Chemicals in food have the tendency to destroy nature. Barnouin believes the focus on plant-based and organic delivers a double win for human and planetary health. By 2030, it has set itself the goal of shifting turnover to 90% organic. "We started 30 years ago as a business of organic and vegetarian food, basically with the idea to grow natural food within Europe.”Įcotone’s business today is 80% organic and 95% vegetarian. The group, which has an annual turnover of €700m and operates production sites in seven countries, aims to offer an ‘alternative to mainstream food’ in order to ‘contribute to better nutrition through nature’, chief executive Christophe Barnouin explained. In 2020, when it changed its name from Wessanen to Ecotone, the company decided to define its purpose in terms of the contribution it can make to biodiversity protection. According to WWF’s Living Planet Report, in Europe only 23% of species and 16% of its habitats are in ‘good health’, while 1,677 out of 15,060 European species are threatened with extinction.Įcotone believes that this is ‘largely caused by the current industrial agricultural and food systems’ degrading the environment and its soil. The biodiversity of our planet is under threat.
Emulsifiers, stabilisers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibres (sugar, starches).
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